Service level based on source of truth

ABSTRACT

A system and method for a service level application are described. The service level application receives authentication data from a client seeking access to establish an account in an online marketplace. The service level application identifies a source of truth corresponding to the authentication data and verifies the authentication data with the corresponding source of truth. The service level application determines an access level tier to the online marketplace for the client based on the source of truth.

TECHNICAL FIELD

This application relates generally to the field of computer technology,and in a specific example embodiment, enabling access to service levelsbased on source of truth.

BACKGROUND

To reduce fraudulent activities, procedures to verify and approveprospective sellers signing up for an e-commerce account can be lengthyand time consuming. Some authentication methods include generating achallenge-response test to protect websites against bots by gradingtests that humans can pass but current computer programs cannot. Otherrisk-reduction methods include obtaining a bank account number, a creditcard number, a social security number, or any other unique identifyingdata to verify an identity of a prospective seller. Once the identifyingdata is verified, a seller has unfettered access to the e-commercewebsite.

BRIEF DESCRIPTION OF THE DRAWINGS

The present disclosure is illustrated by way of example, and not by wayof limitation, in the figures of the accompanying drawings, in which:

FIG. 1 is a network diagram depicting a network system having aclient-server architecture configured for exchanging data over anetwork, according to one embodiment.

FIG. 2 shows a block diagram illustrating one example embodiment of amarketplace application.

FIG. 3 shows a block diagram illustrating one example embodiment of aservice level application.

FIG. 4 shows a block diagram illustrating one example embodiment of anauthentication module.

FIG. 5 shows a block diagram illustrating one example embodiment of asource of truth module.

FIG. 6 shows a block diagram illustrating one example embodiment of aservice level access module.

FIG. 7 shows a flow diagram illustrating one example embodiment of anoperation of the service level application.

FIG. 8 shows a flow diagram illustrating another example embodiment ofan operation of the service level application.

FIG. 9 shows a ladder diagram illustrating one example embodiment of anoperation of the service level application.

FIG. 10 shows a ladder diagram illustrating another example embodimentof an operation of the service level application.

FIG. 11 shows a diagrammatic representation of machine, in the exampleform of a computer system, within which a set of instructions may beexecuted to cause the machine to perform any one or more of themethodologies discussed herein.

FIG. 12 is a block diagram illustrating a mobile device, according to anexample embodiment.

DETAILED DESCRIPTION

Although the present disclosure is described with reference to specificexample embodiments, it will be evident that various modifications andchanges may be made to these embodiments without departing from thebroader spirit and scope of the disclosure. Accordingly, thespecification and drawings are to be regarded in an illustrative ratherthan a restrictive sense.

A system and method for providing a service level application aredescribed. The service level application receives authentication datafrom a client seeking access to establish an account in an onlinemarketplace. The service level application identifies a source of truthcorresponding to the authentication data and verifies the authenticationdata with the corresponding source of truth. The source of truth mayidentify an authentication authority or agency (e.g., Department ofMotor Vehicles, Social Security Agency, credit bureau, bank, networksecurity provider, cryptosystem, peer referrals, email provider). Theservice level application determines an access level tier to the onlinemarketplace for the client based on the source of truth. The accesslevel tier identifies a scope of access to the online marketplace. Forexample, an access level tier may identify a maximum sale amount for anitem to be listed and a maximum number of transactions in a given timeperiod. The service level application may then provide the client withthe access level tier to the online marketplace in response to validatedor verified authentication data.

In one example embodiment, the service level application receives anauthentication type corresponding to the authentication data. Theauthentication type is determined based on the authentication data.

In another example embodiment, the service level application identifiesthe source of truth in response to at least one of an authenticationtype of the authentication data, and the authentication data. Theservice level application accesses the source of truth, and validatesthe authentication data based on the access to the source of truth.

In another example embodiment, the service level application generatesan access level tier matrix for the online marketplace and determinesthe access level tier from the access level tier matrix for the clientbased on the corresponding source of truth.

In another example embodiment, the service level application generatesan access level tier matrix for the online marketplace and determinesthe access level tier from the access level tier matrix for the clientbased on an authentication type corresponding to the authenticationdata.

In another example embodiment, the service level application generatesan authentication challenge to the client and receives a response to theauthentication challenge from the client. The service level applicationmay then identify a verification program associated with theauthentication challenge. For example, if the authentication challengeincludes a Captcha challenge or an audio visual challenge to filter outbots, the verification program may include the program that validatesand verifies that the response from the client is correct. Theverification program may be used to validate the response to theauthentication challenge from the client. The service level applicationthen determines the access level tier to the online marketplace based onthe verification program.

In another example embodiment, the service level applicationcommunicates the access level tier of the client to the onlinemarketplace. The online marketplace limits transaction activities of theclient based on the access level tier assigned to the client.

System Architecture

FIG. 1 is a network diagram depicting a network system 100 having aclient-server architecture configured for exchanging data over anetwork, according to one embodiment. For example, the network system100 may be a publication/publisher system where clients may communicateand exchange data within the network system 100. The data may pertain tovarious functions (e.g., online item purchases) and aspects (e.g.,managing content and user reputation values) associated with the networksystem 100 and its users. Although illustrated herein as a client-serverarchitecture, other embodiments may include other network architectures,such as peer-to-peer or distributed network environments.

A data exchange platform, in an example form of a marketplaceapplication 120 and a service level application 122, may provideserver-side functionality via a network 104 (e.g., the Internet) to oneor more clients. The one or more clients may include users that utilizethe network system 100 and, more specifically, the marketplaceapplication 120 and the service level application 122, to exchange dataover the network 104. These transactions may include transmitting,receiving (communicating), and processing data to, from, and regardingcontent and users of the network system 100. The data may include, butis not limited to, content and user data such as user profiles; userattributes; product and service reviews and information, such as pricingand descriptive information; product, service, manufacturer, and vendorrecommendations and identifiers; product and service listings associatedwith buyers and sellers; auction bids; and transaction data, such ascollection and payment, shipping transactions, shipping label purchases,and real time synchronization of financial journals, among others.

In various embodiments, the data exchanges within the networkenvironment 100 may be dependent upon user-selected functions availablethrough one or more client or user interfaces (UIs). The UIs may beassociated with a client machine, such as a client machine 110 using aweb client 106. The web client 106 may be in communication with themarketplace application 120 via a web server 116. The UIs may also beassociated with a client machine 112 using a programmatic client 108,such as a client application, or a third party server 130 using a thirdparty application 128. It can be appreciated that in variousembodiments, the client machines 110 or 112, or the third party server130, may be associated with a buyer, a seller, a third party electroniccommerce platform, a payment service provider, a shipping serviceprovider, or a financial institution system, each in communication withthe networked system 102 and optionally with each other. The buyers andsellers may be any one of individuals, merchants, or service providers.

Turning specifically to the marketplace application 120 and the servicelevel application 122, an application program interface (API) server 114and the web server 116 are coupled to, and provide programmatic and webinterfaces respectively to, one or more application servers 118. Theapplication server 118 hosts a marketplace application 120 and theservice level application 122. The application server 118 is, in turn,shown to be coupled to one or more database servers 124 that facilitateaccess to one or more databases 126.

In one embodiment, the web server 116 and the API server 114 communicateand receive data pertaining to listings and transactions, among otherthings, via various user input tools. For example, the web server 116may send and receive data to and from a toolbar or webpage on a browserapplication (e.g., the web client 106) operating on a client machine(e.g., the client machine 110). The API server 114 may send and receivedata to and from an application (e.g., the programmatic client 108 orthe third party application 128) running on another client machine(e.g., the client machine 112 or the third party server 130).

In one embodiment, the marketplace application 120 provides listings andprice-setting mechanisms whereby a user may be a seller or buyer wholists or buys goods or services (e.g., for sale) published on themarketplace application 120.

In one embodiment, the service level application 122 provides a systemand a method for generating service level tiers, and assigning a servicelevel tier based on authentication data or an authentication data typeprovided by a client. The service level application 122 may set amaximum listing price or a maximum number of transactions for a sellerin the marketplace application 120 based on the type of authenticationdata provided by the seller when the seller signs up for an account withthe marketplace application 120. The type of authentication data may beused to verify the identity of the seller. For example, the servicelevel tier for a seller providing a driver's license number from aDepartment of Motor Vehicles agency may be higher than the service leveltier for a seller providing an email address as authentication data. Inanother example, different source of truth agencies may correspond todifferent service level tiers. For example, a passport agency as asource of truth may correspond to a higher service level tier than woulda local library as a source of truth. In another example, the type ofauthentication data may correspond to an authentication program thatgenerates a challenge (e.g., Captcha, video feedback) to the client toprevent bots from impersonating users. Components of the service levelapplication 122 are described in more detail below with respect to FIG.3.

FIG. 2 shows a block diagram illustrating one example embodiment of themarketplace application 120. The marketplace application 120 may behosted on dedicated or shared server machines (not shown) that arecommunicatively coupled to enable communications between servermachines. The marketplace application 120 and the service levelapplication 122 themselves are communicatively coupled (e.g., viaappropriate interfaces) to each other and to various data sources, so asto allow information to be passed between the marketplace application120 and the service level application 122 or so as to allow themarketplace application 120 and the service level application 122 toshare and access common data. The marketplace application 120 and theservice level application 122 may, furthermore, access the one or moredatabases 126 via the database servers 124.

The networked system 102 may provide a number of publishing, listing,and price-setting mechanisms whereby a seller may list (or publishinformation concerning) goods or services for sale; a buyer can expressinterest in or indicate a desire to purchase such goods or services; anda price can be set for a transaction pertaining to the goods orservices. To this end, the marketplace application 120 is shown toinclude at least one publication application 200 and one or more auctionapplications 202, which support auction-format listing and price settingmechanisms (e.g., English, Dutch, Vickrey, Chinese, Double, Reverseauctions,). The various auction applications 202 may also provide anumber of features in support of such auction-format listings, such as areserve price feature whereby a seller may specify a reserve price inconnection with a listing, and a proxy-bidding feature whereby a biddermay invoke automated proxy bidding.

A number of fixed-price applications 204 support fixed-price listingformats (e.g., a traditional classified-advertisement-type listing or acatalogue listing) and buyout-type listings. Specifically, buyout-typelistings (e.g., including the Buy-It-Now (BIN) technology developed byeBay Inc., of San Jose, Calif.) may be offered in conjunction withauction-format listings, and allow a buyer to purchase goods orservices, which are also being offered for sale via an auction, for afixed price that is typically higher than the starting price of theauction.

Store applications 206 allow a seller to group listings within a“virtual” store, which may be branded and otherwise personalized by andfor the seller. Such a virtual store may also offer promotions,incentives, and features that are specific and personalized to arelevant seller.

Reputation applications 208 allow users who transact, utilizing thenetworked system 102, to establish, build, and maintain reputations,which may be made available and published to potential trading partners.For example, consider that where the networked system 102 supportsperson-to-person trading, users may have no history or other referenceinformation whereby the trustworthiness and credibility of potentialtrading partners may be assessed. The reputation applications 208 allowa user (for example, through feedback provided by other transactionpartners) to establish a reputation within the networked system 102 overtime. Other potential trading partners may then reference such areputation for the purposes of assessing credibility andtrustworthiness.

Personalization applications 210 allow users of the networked system 102to personalize various aspects of their interactions with the networkedsystem 102. For example a user may, utilizing an appropriatepersonalization application 210, create a personalized reference page inwhich information regarding transactions to which the user is (or hasbeen) a party may be viewed. Further, a personalization application 210may enable a user to personalize listings and other aspects of theirinteractions with the networked system 102 and other parties.

The networked system 102 may support a number of marketplaces that arecustomized, for example, for specific geographic regions. A version ofthe networked system 102 may be customized for the United Kingdom,whereas another version of the networked system 102 may be customizedfor the United States. Each of these versions may operate as anindependent marketplace or may be customized (or internationalized)presentations of a common underlying marketplace. The networked system102 may, accordingly, include a number of internationalizationapplications 212 that customize information in (or the presentation ofinformation by) the networked system 102 according to predeterminedcriteria (e.g., geographic, demographic, or marketplace criteria). Forexample, the internationalization applications 212 may be used tosupport the customization of information for a number of regionalwebsites that are operated by the networked system 102 and that areaccessible via respective web servers 116.

Navigation of the networked system 102 may be facilitated by one or morenavigation applications 214. For example, a search application (as anexample of a navigation application 214) may enable key word searches oflistings published via the networked system 102. A browse applicationmay allow users to browse various category, catalogue, or inventory datastructures according to which listings may be classified within thenetworked system 102. Various other navigation applications 214 may beprovided to supplement the search and browse applications.

In order to make listings available via the networked system 102 asvisually informing and attractive as possible, the marketplaceapplication 120 may include one or more imaging applications 216, whichusers may utilize to upload images for inclusion within the listings. Animaging application 216 also operates to incorporate images withinviewed listings. The imaging applications 216 may also support one ormore promotional features, such as image galleries that are presented topotential buyers. For example, sellers may pay an additional fee to havean image included within a gallery of images for promoted items.

Listing creation applications 218 allow sellers to conveniently authorlistings pertaining to goods or services that they wish to transact viathe networked system 102, and listing management applications 220 allowsellers to manage such listings. Specifically, where a particular sellerhas authored or published a large number of listings, the management ofsuch listings may present a challenge. The listing managementapplications 220 provide a number of features (e.g., auto-relisting,inventory level monitors) to assist the seller in managing suchlistings. One or more post-listing management applications 222 alsoassist sellers with a number of activities that typically occurpost-listing. For example, upon completion of an auction facilitated bythe one or more auction applications 202, a seller may wish to leavefeedback regarding a particular buyer. To this end, a post-listingmanagement application 222 may provide an interface to the one or morereputation applications 208, so as to allow the seller to convenientlyprovide feedback regarding multiple buyers to the reputationapplications 208.

Dispute resolution applications 224 provide mechanisms whereby disputesarising between transacting parties may be resolved. For example, thedispute resolution applications 224 may provide guided procedureswhereby the parties are guided through a number of steps in an attemptto settle a dispute. In the event that the dispute cannot be settled viathe guided procedures, the dispute may be escalated to a third partymediator or arbitrator.

A number of fraud prevention applications 226 implement fraud detectionand prevention mechanisms to reduce the occurrence of fraud within thenetworked system 102.

Messaging applications 228 are responsible for the generation anddelivery of messages to users of the networked system 102 (such as, forexample, messages advising users regarding the status of listings at thenetworked system 102 (e.g., providing “outbid” notices to bidders duringan auction process or providing promotional and merchandisinginformation to users)). Respective messaging applications 228 mayutilize any one of a number of message delivery networks and platformsto deliver messages to users. For example, the messaging applications228 may deliver electronic mail (e-mail), instant message (IM), ShortMessage Service (SMS), text, facsimile, or voice (e.g., Voice over IP(VoIP)) messages via wired (e.g., the Internet), plain old telephoneservice (POTS), or wireless (e.g., mobile, cellular, WiFi, WiMAX)networks.

Merchandising applications 230 support various merchandising functionsthat are made available to sellers to enable sellers to increase salesvia the networked system 102. The merchandising applications 230 alsooperate the various merchandising features that may be invoked bysellers and may monitor and track the success of merchandisingstrategies employed by sellers.

The networked system 102 itself, or one or more parties that transactvia the networked system 102, may operate loyalty programs that aresupported by one or more loyalty/promotion applications 232. Forexample, a buyer may earn loyalty or promotion points for eachtransaction established or concluded with a particular seller, and beoffered a reward for which accumulated loyalty points can be redeemed.

Service Level Application

FIG. 3 shows a block diagram illustrating one example embodiment of theservice level application 122. The service level application 122 mayinclude an authentication module 302, a source of truth module 304, anda service level access module 306.

The authentication module 302 may determine a type of authenticationdata received from the client. For example, the authentication module302 may determine that the authentication data corresponds to atelephone number based on a format. In another example, the client mayspecify the type of authentication data (e.g., telephone number,address, driver's license number). In another embodiment, theauthentication module 302 may determine an authentication program basedon the authentication data. For example, the authentication program mayinclude a Captcha challenge, a password, or any other challenge-responseauthentication program. The authentication module 302 is described inmore detail below with respect to FIG. 4.

The source of truth module 304 may determine a source of truthcorresponding to the authentication data. The source of truth mayinclude an authority or an agency associated with the authenticationdata. For example, the source of truth for a driver's license numberwould be a Department of Motor Vehicles agency. The source of truth fora Social Security number would be the Social Security Administrationagency. The source of truth for a credit card number may be a creditbureau or a bank. The source of truth module 304 is described in moredetail below with respect to FIG. 5.

The service level access module 306 may generate a tiered access levelmatrix for the marketplace application 120 based on the type of theauthentication data and a type of the source of truth. The service levelaccess module 306 assigns an access level tier to a seller in themarketplace application 120. The service level access module 306 isdescribed in more detail below with respect to FIG. 6.

FIG. 4 shows a block diagram illustrating one example embodiment of theauthentication module 302. The authentication module 302 may include anauthentication type query module 402 and an authentication type categorymodule 404. The authentication type query module 402 may generate aquery to the client requesting the client to specify a type ofauthentication data. The authentication type category module 404 maydetermine the type of authentication data based on a format of theauthentication data provided by the client or based on the informationprovided by the client in response to the query generated by theauthentication type query module 402. As previously described,authentication types may include using authentication data related to asource of truth or using an authentication program such as a usernameand password. In another embodiment, the authentication type categorymodule 404 generates a category for the information provided by theclient in response to the query generated by the authentication typequery module 402.

FIG. 5 shows a block diagram illustrating one example embodiment of thesource of truth module 304. The source of truth module 304 may include asource of truth agency module 502, a source of truth access module 504,and a validation module 506. The source of truth agency module 502determines which agency to access based on the authentication dataprovided by the client. For example, the source of truth agency module502 may determine that the source of truth is a bank corresponding to abank account number provided by the client.

The source of truth access module 504 may be configured to accessmultiple source of truth agencies. For example, the source of truthaccess module 504 may access and query a database of the bank related tothe bank account number provided by the client. In another example, thesource of truth access module 504 may access and query information froma credit bureau in response to credit information provided by theclient.

The validation module 506 may be configured to verify the informationprovided by the client with the corresponding source of truth agency.For example, the validation module 506 may query a bank to verify avalidity of the bank account number provided by the client. If the bankaccount number is valid, the validation module 506 may validate theauthentication data provided by the client.

FIG. 6 shows a block diagram illustrating one example embodiment of theservice level access module 306. The service level access module 306 mayinclude an access level tier matrix module 602 and an access level tiermodule 604. The service level access module 306 determines a level ofaccess tier based on the type of source of truth or authentication data.The access level tier matrix module 602 may generate a matrixidentifying access level tiers based on the type of source of truth orauthentication data. For example, the access level tier matrix mayinclude a first access level tier corresponding to a source of truthsuch as credit bureau agencies, a second access level tier correspondingto banks, and a third access level tier corresponding to e-mailproviders. The first access level tier may include greater accessprivileges than the second and third access level tiers. The secondaccess level tier may include greater access privileges than the thirdaccess level tier. The privileges may include a sale amount limit and alimit on number of transactions during a predefined amount of time. Theprivileges may increase as the user transacts more frequently with themarketplace application 120 and receives positive feedback from buyers(e.g., through the reputation applications 208). The access level tiermodule 604 assigns an access level tier to the client based on theaccess level tier matrix.

FIG. 7 shows a flow diagram illustrating one example embodiment of amethod 700 of the service level application 122. At operation 702, theservice level application 122 receives authentication data anddetermines a type of authentication corresponding to the authenticationdata. In one example embodiment, operation 702 may be implemented withthe authentication module 302. At operation 704, the service levelapplication 122 identifies a source of truth agency corresponding to thetype of authentication. In one example embodiment, operation 704 may beimplemented with the source of truth module 304. At operation 706, theservice level application 122 accesses the corresponding source of truthagency to verify the authentication data provided by the client. In oneexample embodiment, operation 706 may be implemented with the source oftruth module 304. At operation 708, the service level application 122determines whether the provided authentication data is valid based onthe access to the corresponding source of truth agency. In one exampleembodiment, operation 708 may be implemented with the source of truthmodule 304. The service level application 122 may deny the client accessto opening an account with the marketplace application 120 in responseto invalid authentication data at operation 712. For example, theservice level application 122 may determine that the client is a botbased on the invalid authentication data. At operation 710, the servicelevel application 122 determines and assigns an access level tier to theclient or user based on the type of authentication and the source oftruth. In one example embodiment, operation 710 may be implemented withthe service level access module 306.

FIG. 8 shows a flow diagram illustrating another example embodiment of amethod 800 of the service level application 122. At operation 802, theservice level application 122 receives authentication data from a clientand determines the type of authentication corresponding to theauthentication data. In one example embodiment, operation 802 may beimplemented with the authentication type query module 404. At operation804, the service level application 122 accesses a verification programcorresponding to the type of authentication. At operation 806, theservice level application 122 determines whether the authentication datais valid using the verification program. The service level application122 may deny the client access to opening an account with themarketplace application 120 in response to invalid authentication dataat operation 810. At operation 808, the service level application 122determines and assigns an access level tier to the client or user basedon the type of authentication and the verification program. In oneexample embodiment, operation 808 may be implemented with the servicelevel access module 306.

FIG. 9 shows a ladder diagram illustrating one example embodiment of anoperation of the service level application. At operation 910, a client902 provides authentication data or an authentication type of theauthentication data to a service level application 904. At operation912, the service level application 904 determines an authentication typeand a corresponding source of truth agency. At operation 914, theservice level application 904 accesses the corresponding source of truthagency 906. At operation 916, the service level application 904 verifiesthe authentication data with the source of truth agency 906. Atoperation 918, the service level application 904 determines acorresponding access level tier, and provides the client 902 access to amarketplace application 908 with the corresponding access level tier inoperation 920. At operation 922, the service level application 904 maycommunicate the authorized access level tier to the marketplaceapplication 908.

FIG. 10 shows a ladder diagram illustrating another example embodimentof an operation of the service level application. At operation 1010, aclient 1002 provides authentication data or an authentication type ofthe authentication data to a service level application 1004. Atoperation 1012, the service level application 1004 determines theauthentication type and a corresponding verification program. Atoperation 1014, the service level application 1004 accesses thecorresponding verification program 1006. At operation 1016, the servicelevel application 1004 verifies the authentication data with theverification program 1006. At operation 1018, the service levelapplication 1004 determines the corresponding access level tier based onthe verification program 1006. At operation 1020, the service levelapplication 1004 provides the client 1002 with access to a marketplaceapplication 1008 with the corresponding access level tier. At operation1022, the service level application 1004 communicates the authorizedaccess level tier to the marketplace application 1008.

Modules, Components and Logic

Certain embodiments are described herein as including logic or a numberof components, modules, or mechanisms. Modules may constitute eithersoftware modules (e.g., code embodied (1) on a non-transitorymachine-readable medium or (2) in a transmission signal) orhardware-implemented modules. A hardware-implemented module is atangible unit capable of performing certain operations and may beconfigured or arranged in a certain manner. In example embodiments, oneor more computer systems (e.g., a standalone, client, or server computersystem) or one or more processors may be configured by software (e.g.,an application or application portion) as a hardware-implemented modulethat operates to perform certain operations as described herein.

In various embodiments, a hardware-implemented module may be implementedmechanically or electronically. For example, a hardware-implementedmodule may comprise dedicated circuitry or logic that is permanentlyconfigured (e.g., as a special-purpose processor, such as a fieldprogrammable gate array (FPGA) or an application-specific integratedcircuit (ASIC)) to perform certain operations. A hardware-implementedmodule may also comprise programmable logic or circuitry (e.g., asencompassed within a general-purpose processor or other programmableprocessor) that is temporarily configured by software to perform certainoperations. It will be appreciated that the decision to implement ahardware-implemented module mechanically, in dedicated and permanentlyconfigured circuitry, or in temporarily configured circuitry (e.g.,configured by software) may be driven by cost and time considerations.

Accordingly, the term “hardware-implemented module” should be understoodto encompass a tangible entity, be that an entity that is physicallyconstructed, permanently configured (e.g., hardwired), or temporarily ortransitorily configured (e.g., programmed) to operate in a certainmanner or to perform certain operations described herein. Consideringembodiments in which hardware-implemented modules are temporarilyconfigured (e.g., programmed), each of the hardware-implemented modulesneed not be configured or instantiated at any one instance in time. Forexample, where the hardware-implemented modules comprise ageneral-purpose processor configured using software, the general-purposeprocessor may be configured as respectively differenthardware-implemented modules at different times. Software may,accordingly, configure a processor, for example, to constitute aparticular hardware-implemented module at one instance of time and toconstitute a different hardware-implemented module at a differentinstance of time.

Hardware-implemented modules can provide information to, and receiveinformation from, other hardware-implemented modules. Accordingly, thedescribed hardware-implemented modules may be regarded as beingcommunicatively coupled. Where multiples of such hardware-implementedmodules exist contemporaneously, communications may be achieved throughsignal transmission (e.g., over appropriate circuits and buses thatconnect the hardware-implemented modules). In embodiments in whichmultiple hardware-implemented modules are configured or instantiated atdifferent times, communications between such hardware-implementedmodules may be achieved, for example, through the storage and retrievalof information in memory structures to which the multiplehardware-implemented modules have access. For example, onehardware-implemented module may perform an operation, and store theoutput of that operation in a memory device to which it iscommunicatively coupled. A further hardware-implemented module may then,at a later time, access the memory device to retrieve and process thestored output. Hardware-implemented modules may also initiatecommunications with input or output devices, and can operate on aresource (e.g., a collection of information).

The various operations of example methods described herein may beperformed, at least partially, by one or more processors that aretemporarily configured (e.g., by software) or permanently configured toperform the relevant operations. Whether temporarily or permanentlyconfigured, such processors may constitute processor-implemented modulesthat operate to perform one or more operations or functions. The modulesreferred to herein may, in some example embodiments, compriseprocessor-implemented modules.

Similarly, the methods described herein may be at least partiallyprocessor-implemented. For example, at least some of the operations of amethod may be performed by one or more processors orprocessor-implemented modules. The performance of certain of theoperations may be distributed among the one or more processors, not onlyresiding within a single machine, but deployed across a number ofmachines. In some example embodiments, the processor or processors maybe located in a single location (e.g., within a home environment, anoffice environment, or a server farm), while in other embodiments theprocessors may be distributed across a number of locations.

The one or more processors may also operate to support performance ofthe relevant operations in a “cloud computing” environment or as a“software as a service” (SaaS). For example, at least some of theoperations may be performed by a group of computers (as examples ofmachines including processors), with these operations being accessiblevia the network 104 (e.g., the Internet) and via one or more appropriateinterfaces (e.g., APIs).

Electronic Apparatus and System

Example embodiments may be implemented in digital electronic circuitry,or in computer hardware, firmware, or software, or in combinations ofthem. Example embodiments may be implemented using a computer programproduct (e.g., a computer program tangibly embodied in an informationcarrier, e.g., in a machine-readable medium for execution by, or tocontrol the operation of, data processing apparatus, e.g., aprogrammable processor, a computer, or multiple computers).

A computer program can be written in any form of programming language,including compiled or interpreted languages, and it can be deployed inany form, including as a standalone program or as a module, subroutine,or other unit suitable for use in a computing environment. A computerprogram can be deployed to be executed on one computer or on multiplecomputers at one site or distributed across multiple sites andinterconnected by a communication network.

In example embodiments, operations may be performed by one or moreprogrammable processors executing a computer program to performfunctions by operating on input data and generating output. Methodoperations can also be performed by, and apparatus of exampleembodiments may be implemented as, special purpose logic circuitry(e.g., an FPGA or an ASIC).

The computing system can include clients and servers. A client andserver are generally remote from each other and typically interactthrough a communication network. The relationship of client and serverarises by virtue of computer programs running on the respectivecomputers and having a client-server relationship to each other. Inembodiments deploying a programmable computing system, it will beappreciated that both hardware and software architectures meritconsideration. Specifically, it will be appreciated that the choice ofwhether to implement certain functionality in permanently configuredhardware (e.g., an ASIC), in temporarily configured hardware (e.g., acombination of software and a programmable processor), or in acombination of permanently and temporarily configured hardware may be adesign choice. Below are set out hardware (e.g., machine) and softwarearchitectures that may be deployed in various example embodiments.

Example Computer System

FIG. 11 shows a diagrammatic representation of a machine in the exampleform of a machine or computer system 1100 within which a set ofinstructions 1124 may be executed causing the machine to perform any oneor more of the methodologies discussed herein. In alternativeembodiments, the machine operates as a standalone device or may beconnected (e.g., networked) to other machines. In a networkeddeployment, the machine may operate in the capacity of a server or aclient machine 110 or 112 in a server-client network environment, or asa peer machine in a peer-to-peer (or distributed) network environment.The machine may be a personal computer (PC), a tablet PC, a set-top box(STB), a personal digital assistant (PDA), a cellular telephone, a webappliance, a network router, switch or bridge, or any machine capable ofexecuting a set of instructions 1124 (sequential or otherwise) thatspecify actions to be taken by that machine. Further, while only asingle machine is illustrated, the term “machine” shall also be taken toinclude any collection of machines that individually or jointly executea set (or multiple sets) of instructions 1124 to perform any one or moreof the methodologies discussed herein.

The example computer system 1100 includes a processor 1102 (e.g., acentral processing unit (CPU), a graphics processing unit (GPU), orboth), a main memory 1104, and a static memory 1106, which communicatewith each other via a bus 1108. The computer system 1100 may furtherinclude a video display unit 1110 (e.g., a liquid crystal display (LCD)or a cathode ray tube (CRT)). The computer system 1100 also includes analphanumeric input device 1112 (e.g., a keyboard), a UI navigationdevice 1114 (e.g., a mouse), a drive unit 1116, a signal generationdevice 1118 (e.g., a speaker), and a network interface device 1120.

The drive unit 1116 includes a computer-readable medium 1122 on which isstored one or more sets of data structures and instructions 1124 (e.g.,software) embodying or utilized by any one or more of the methodologiesor functions described herein. The instructions 1124 may also reside,completely or at least partially, within the main memory 1104 or withinthe processor 1102 during execution thereof by the computer system 1100,with the main memory 1104 and the processor 1102 also constitutingmachine-readable media.

The instructions 1124 may further be transmitted or received over anetwork 1126 via the network interface device 1120 utilizing any one ofa number of well-known transfer protocols (e.g., HTTP).

While the computer-readable medium 1122 is shown in an exampleembodiment to be a single medium, the term “computer-readable medium”should be taken to include a single medium or multiple media (e.g., acentralized or distributed database, and/or associated caches andservers) that store the one or more sets of instructions 1124. The term“computer-readable medium” shall also be taken to include any mediumthat is capable of storing, encoding, or carrying a set of instructions1124 for execution by the machine that cause the machine to perform anyone or more of the methodologies of the present disclosure, or that iscapable of storing, encoding, or carrying data structures utilized by orassociated with such a set of instructions 1124. The term“computer-readable medium” shall, accordingly, be taken to include, butnot be limited to, solid-state memories, optical media, and magneticmedia.

Furthermore, the machine-readable medium is non-transitory in that itdoes not embody a propagating signal. However, labeling the tangiblemachine-readable medium “non-transitory” should not be construed to meanthat the medium is incapable of movement—the medium should be consideredas being transportable from one physical location to another.Additionally, since the machine-readable medium is tangible, the mediummay be considered to be a machine-readable device.

Example Mobile Device

FIG. 12 is a block diagram illustrating a mobile device 1200, accordingto an example embodiment. The mobile device 1200 may include a processor1202. The processor 1202 may be any of a variety of different types ofcommercially available processors 1202 suitable for mobile devices 1200(for example, an XScale architecture microprocessor, a microprocessorwithout interlocked pipeline stages (MIPS) architecture processor, oranother type of processor 1202). A memory 1204, such as a random accessmemory (RAM), a flash memory, or another type of memory, is typicallyaccessible to the processor 1202. The memory 1204 may be adapted tostore an operating system (OS) 1206, as well as applications 1208, suchas a mobile location enabled application that may provide location-basedservices (LBSs) to a user. The processor 1202 may be coupled, eitherdirectly or via appropriate intermediary hardware, to a display 1210 andto one or more input/output (I/O) devices 1212, such as a keypad, atouch panel sensor, a microphone, and the like. Similarly, in someembodiments, the processor 1202 may be coupled to a transceiver 1214that interfaces with an antenna 1216. The transceiver 1214 may beconfigured to both transmit and receive cellular network signals,wireless data signals, or other types of signals via the antenna 1216,depending on the nature of the mobile device 1200. Further, in someconfigurations, a GPS receiver 1218 may also make use of the antenna1216 to receive GPS signals.

Although an embodiment has been described with reference to specificexample embodiments, it will be evident that various modifications andchanges may be made to these embodiments without departing from thebroader spirit and scope of the present disclosure. Accordingly, thespecification and drawings are to be regarded in an illustrative ratherthan a restrictive sense. The accompanying drawings that form a parthereof show by way of illustration, and not of limitation, specificembodiments in which the subject matter may be practiced. Theembodiments illustrated are described in sufficient detail to enablethose skilled in the art to practice the teachings disclosed herein.Other embodiments may be utilized and derived therefrom, such thatstructural and logical substitutions and changes may be made withoutdeparting from the scope of this disclosure. This Detailed Description,therefore, is not to be taken in a limiting sense, and the scope ofvarious embodiments is defined only by the appended claims, along withthe full range of equivalents to which such claims are entitled.

As used herein, the term “or” may be construed in either an inclusive orexclusive sense. Moreover, plural instances may be provided forresources, operations, or structures described herein as a singleinstance. Additionally, boundaries between various resources,operations, modules, engines, and data stores are somewhat arbitrary,and particular operations are illustrated in a context of specificillustrative configurations. Other allocations of functionality areenvisioned and may fall within a scope of various embodiments of thepresent invention. In general, structures and functionality presented asseparate resources in the example configurations may be implemented as acombined structure or resource. Similarly, structures and functionalitypresented as a single resource may be implemented as separate resources.These and other variations, modifications, additions, and improvementsfall within a scope of embodiments of the present invention asrepresented by the appended claims. The specification and drawings are,accordingly, to be regarded in an illustrative rather than a restrictivesense.

Such embodiments of the inventive subject matter may be referred toherein, individually and/or collectively, by the term “invention” merelyfor convenience and without intending to voluntarily limit the scope ofthis application to any single invention or inventive concept if morethan one is in fact disclosed. Thus, although specific embodiments havebeen illustrated and described herein, it should be appreciated that anyarrangement calculated to achieve the same purpose may be substitutedfor the specific embodiments shown. This disclosure is intended to coverany and all adaptations or variations of various embodiments.Combinations of the above embodiments, and other embodiments notspecifically described herein, will be apparent to those of skill in theart upon reviewing the above description.

The Abstract of the Disclosure is provided to comply with 37 C.F.R.§1.72(b), requiring an abstract that will allow the reader to quicklyascertain the nature of the technical disclosure. It is submitted withthe understanding that it will not be used to interpret or limit thescope or meaning of the claims. In addition, in the foregoing DetailedDescription, it can be seen that various features are grouped togetherin a single embodiment for the purpose of streamlining the disclosure.This method of disclosure is not to be interpreted as reflecting anintention that the claimed embodiments require more features than areexpressly recited in each claim. Rather, as the following claimsreflect, inventive subject matter lies in less than all features of asingle disclosed embodiment. Thus, the following claims are herebyincorporated into the Detailed Description, with each claim standing onits own as a separate embodiment.

What is claimed is:
 1. A system comprising: one or more processorsconfigured to include: an authentication module configured to receiveauthentication data from a client seeking access to establish an accountin an online marketplace; a source of truth module configured toidentify a source of truth corresponding to the authentication data andto verify the authentication data with the corresponding source oftruth; and a service level access module configured to determine anaccess level tier to the online marketplace for the client based on thesource of truth.
 2. The system of claim 1, wherein the authenticationmodule is configured to receive an authentication type corresponding tothe authentication data.
 3. The system of claim 1, wherein theauthentication module is configured to determine an authentication typebased on the authentication data.
 4. The system of claim 1, wherein thesource of truth module is configured to: identify the source of truth inresponse to at least one of an authentication type of the authenticationdata or the authentication data; access the source of truth; andvalidate the authentication data based on the access to the source oftruth.
 5. The system of claim 1, wherein the service level access moduleis configured to: access an access level tier matrix for the onlinemarketplace; and determine the access level tier from the access leveltier matrix for the client based on the corresponding source of truth.6. The system of claim 1, wherein the service level access module isconfigured to: access an access level tier matrix for the onlinemarketplace; and determine the access level tier from the access leveltier matrix for the client based on an authentication type correspondingto the authentication data.
 7. The system of claim 1, wherein theservice level access module is configured to: provide the client withthe access level tier to the online marketplace in response to verifiedauthentication data.
 8. The system of claim 1, wherein theauthentication module is configured to generate an authenticationchallenge to the client and receive a response to the authenticationchallenge from the client; wherein the source of truth module isconfigured to identify a verification program associated with theauthentication challenge, the verification program to validate theresponse to the authentication challenge from the client; and whereinthe service level access module is configured to determine the accesslevel tier to the online marketplace based on the verification program.9. The system of claim 1, wherein the service level access modulecommunicates the access level tier of the client to the onlinemarketplace, the online marketplace limiting transaction activities ofthe client based on the access level tier assigned to the client. 10.The system of claim 1, wherein the online marketplace limits a number oftransactions or a monetary amount of transactions based on the accesslevel tier assigned to the client.
 11. A method comprising: receiving arequest from the client to establish an account in an online marketplaceapplication; querying authentication data from the client in response tothe request; identifying, using a hardware processor of a machine, asource of truth corresponding to the authentication data; verifying theauthentication data with the corresponding source of truth; determiningan access level tier to the online marketplace application for theclient based on the source of truth; and transmitting data identifyingthe access level tier of the client to the online marketplaceapplication.
 12. The method of claim 11, further comprising: receivingan authentication type corresponding to the authentication data.
 13. Themethod of claim 11, further comprising: determining an authenticationtype based on the authentication data.
 14. The method of claim 11,further comprising: identifying the source of truth in response to atleast one of an authentication type of the authentication data or theauthentication data; accessing the source of truth; and validating theauthentication data based on the access to the source of truth.
 15. Themethod of claim 11, further comprising: accessing an access level tiermatrix for the online marketplace application; and determining theaccess level tier from the access level tier matrix for the client basedon the corresponding source of truth.
 16. The method of claim 11,further comprising: accessing an access level tier matrix for the onlinemarketplace application; and determining the access level tier from theaccess level tier matrix for the client based on an authentication typecorresponding to the authentication data.
 17. The method of claim 11,further comprising: providing the client with the access level tier tothe online marketplace application in response to verifiedauthentication data.
 18. The method of claim 11, further comprising:generating an authentication challenge to the client and receiving aresponse to the authentication challenge from the client; identifying averification program associated with the authentication challenge, theverification program to validate the response to the authenticationchallenge from the client; and determining the access level tier to theonline marketplace application based on the verification program. 19.The method of claim 11, further comprising: communicating the accesslevel tier of the client to the online marketplace application, theonline marketplace application limiting transaction activities of theclient based on the access level tier assigned to the client.
 20. Anon-transitory computer-readable storage medium storing a set ofinstructions that, when executed by a processor of a machine, cause themachine to perform operations comprising: receiving authentication datafrom a client seeking access to establish an account in an onlinemarketplace; identifying a source of truth corresponding to theauthentication data; verifying the authentication data with thecorresponding source of truth; and determining an access level tier tothe online marketplace for the client based on the source of truth.